Christean

Digital marketing comprises various types, each serving specific purposes to reach and engage audiences in the online space. Search Engine Optimization (SEO) focuses on improving organic search visibility. Search Engine Marketing (SEM) or Pay-Per-Click (PPC) involves paid advertising on search engines. Social Media Marketing (SMM) leverages platforms like Facebook and Instagram for brand promotion. Content Marketing revolves around creating and sharing valuable content to attract and retain a target audience. Email Marketing involves sending targeted messages to a group of people through email. Affiliate Marketing involves partnering with affiliates for promotion in exchange for commissions. Influencer Marketing collaborates with influential individuals to promote products or services. Mobile Marketing tailors strategies for mobile devices, and Video Marketing utilizes video content for brand storytelling. Analytics and Data Analysis measure campaign performance, guiding informed decision-making. These digital marketing types collectively form a comprehensive approach, driving successful digital marketing campaigns.